真人專員與自動化互動對亞太地區顧客體驗的影響

通訊技術加速數位化及其進展對於顧客行為已產生深遠影響。我們委託 Forrester 調查亞太地區 (APAC) 顧客體驗轉變的最新趨勢。

請下載我們的研究以探索:

  • 為何混合式體驗對於卓越的顧客體驗極為重要
  • 影響商業對話的客戶樣貌
  • 創造混合式顧客體驗的最佳實務

本研究針對亞太地區的 11 個國家進行調查,報告內容將顯示本區域基於數據的深刻見解。

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亞太地區的顧客體驗趨勢

來源:一項由 Forrester Consulting 代表 Infobip 所進行的委託研究

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亞太地區顧客以自動化聊天機器人進行購物旅程的偏好已提高。
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從接受調查的使用者中,我們發現人們難以與線上即時客服互動。
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從研究樣本中可看出,近期的支援互動無法滿足期望。

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Anna Kim, Regional Marketing Director, Carsome

Infobip’s platform has helped us, at Beam&Go, to improve our customer communications at scale. Before Infobip, our customer service processes were manual, while now, they are more automated, cost-efficient, and user-friendly. Our customers now experience a seamless customer journey while at the same time we’ve cut costs by around 30%.

Kath Cayabyab, Marketing Team Lead, Beam&Go