{"id":90409,"date":"2021-07-16T12:24:57","date_gmt":"2021-07-16T10:24:57","guid":{"rendered":"https:\/\/www2.infobip.com\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api"},"modified":"2021-08-06T00:13:39","modified_gmt":"2021-08-05T22:13:39","slug":"difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api","status":"publish","type":"faq","link":"https:\/\/www2.infobip.com\/pt\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api","title":{"rendered":"Qual \u00e9 a diferen\u00e7a entre usar o aplicativo WhatsApp Business e o WhatsApp Business API?"},"content":{"rendered":"\n<p>WhatsApp Business API \u00e9 diferente do aplicativo gratuito do WhatsApp Business. Para saber qual deles \u00e9 mais adequado ao seu neg\u00f3cio, confira as principais diferen\u00e7as destacadas abaixo.<\/p>\n\n\n\n<p>WhatsApp Business API \u00e9 uma solu\u00e7\u00e3o para grandes e m\u00e9dias empresas que permite a comunica\u00e7\u00e3o com clientes em escala atrav\u00e9s de uma interface.\u202fEla pode ser usada durante toda a jornada do cliente, desde o registro e verifica\u00e7\u00e3o do usu\u00e1rio at\u00e9 o envio de notifica\u00e7\u00f5es e lembretes, e tamb\u00e9m para atendimento e suporte.\u202fIsso precisa estar alinhado com a\u202fpol\u00edtica comercial\u202fe termos e condi\u00e7\u00f5es do WhatsApp.\u202fAo integrar o WhatsApp Business API como uma solu\u00e7\u00e3o de mensagens e atendimento ao cliente, \u00e9 importante fazer isso atrav\u00e9s de um\u202fprovedor de solu\u00e7\u00e3o WhatsApp\u202fBusiness autorizado, como a Infobip.<\/p>\n\n\n\n<p>O WhatsApp Business App \u00e9 um aplicativo m\u00f3vel de download gratuito\u202fpara donos de pequenos neg\u00f3cios que permite a comunica\u00e7\u00e3o com clientes atrav\u00e9s do WhatsApp em nome da empresa. Diferente do WhatsApp Business API, ele tem uma escalabilidade limitada e apenas\u202f5 funcion\u00e1rios podem administrar a conta atrav\u00e9s de um telefone.\u202fO aplicativo oferece servi\u00e7o limitado e tem como objetivo permitir \u00e0s pequenas empresas mostrar seus produtos e servi\u00e7os e responder \u00e0s mensagens dos clientes.<\/p>\n","protected":false},"template":"","faq-category":[678],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qual \u00e9 a diferen\u00e7a entre usar o aplicativo WhatsApp Business e o WhatsApp Business API? - Infobip<\/title>\n<meta name=\"description\" content=\"Find a quick answer on Qual \u00e9 a diferen\u00e7a entre usar o aplicativo WhatsApp Business e o WhatsApp Business API?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.infobip.com\/pt\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00e9 a diferen\u00e7a entre usar o aplicativo WhatsApp Business e o WhatsApp Business API? - Infobip\" \/>\n<meta property=\"og:description\" content=\"Find a quick answer on Qual \u00e9 a diferen\u00e7a entre usar o aplicativo WhatsApp Business e o WhatsApp Business API?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.infobip.com\/pt\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api\" \/>\n<meta property=\"og:site_name\" content=\"Infobip\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-05T22:13:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www2.infobip.com\/pt\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qual \u00e9 a diferen\u00e7a entre usar o aplicativo WhatsApp Business e o WhatsApp Business API? - Infobip","description":"Find a quick answer on Qual \u00e9 a diferen\u00e7a entre usar o aplicativo WhatsApp Business e o WhatsApp Business API?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www2.infobip.com\/pt\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api","og_locale":"pt_PT","og_type":"article","og_title":"Qual \u00e9 a diferen\u00e7a entre usar o aplicativo WhatsApp Business e o WhatsApp Business API? - Infobip","og_description":"Find a quick answer on Qual \u00e9 a diferen\u00e7a entre usar o aplicativo WhatsApp Business e o WhatsApp Business API?","og_url":"https:\/\/www2.infobip.com\/pt\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api","og_site_name":"Infobip","article_modified_time":"2021-08-05T22:13:39+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www2.infobip.com\/pt"},{"@type":"ListItem","position":2,"name":""}]}]}},"_links":{"self":[{"href":"https:\/\/www2.infobip.com\/pt\/wp-json\/wp\/v2\/faq\/90409\/"}],"collection":[{"href":"https:\/\/www2.infobip.com\/pt\/wp-json\/wp\/v2\/faq\/"}],"about":[{"href":"https:\/\/www2.infobip.com\/pt\/wp-json\/wp\/v2\/types\/faq\/"}],"wp:attachment":[{"href":"https:\/\/www2.infobip.com\/pt\/wp-json\/wp\/v2\/media\/?parent=90409"}],"wp:term":[{"taxonomy":"faq-category","embeddable":true,"href":"https:\/\/www2.infobip.com\/pt\/wp-json\/wp\/v2\/faq-category\/?post=90409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}