{"id":152185,"date":"2022-01-28T19:10:02","date_gmt":"2022-01-28T17:10:02","guid":{"rendered":"https:\/\/www2.infobip.com\/?p=152185"},"modified":"2022-02-14T14:38:23","modified_gmt":"2022-02-14T12:38:23","slug":"episodio-4-il-futuro-della-comunicazione","status":"publish","type":"post","link":"https:\/\/www2.infobip.com\/it\/blog\/episodio-4-il-futuro-della-comunicazione","title":{"rendered":"EPISODIO 4 &#8211; Il futuro della comunicazione tra azienda e cliente"},"content":{"rendered":"<div class=\"c-editor-block c-editor-block--code\">\n    <div class=\"c-code\">\n        <div class=\"c-code__content\">\n            <div class=\"c-code__code\">\n                <pre>\n                    <code class=\"language-html\">\n<iframe loading=\"lazy\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0guZoelc846wCM7oY5EY8W?utm_source=generator\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\"><\/iframe>                    <\/code>\n                <\/pre>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h3><strong><strong>Clienti e aziende: come comunicheranno in futuro?<\/strong><\/strong><\/h3>\n\n\n\n<p>Viviamo una fase di accelerazione tecnologica senza precedenti, che impone riflessioni a tutto tondo. <\/p>\n\n\n\n<p>Nel precedente episodio abbiamo esplorato le riflessioni, e le conseguenti scelte in tema di comunicazione tra azienda e clienti, di un importante attore di mercato quale Vodafone Business. Parlare di scelte significa parlare di futuro, poich\u00e9 quel che si decide oggi inevitabilmente riguarda il domani. Cio\u00e8 il futuro.&nbsp;Proprio il futuro \u00e8 al centro della conversazione che stiamo per&nbsp;affrontare, e lo facciamo partendo da una survey resa nota a dicembre 2021 dall\u2019Osservatorio Omnichannel Customer Experience del Politecnico di Milano. <\/p>\n\n\n\n<p>Buon ascolto!<\/p>\n\n\n<!-- SEPARATOR BLOCK -->\n<i class=\"c-editor-block c-editor-block--separator\"><i><\/i><\/i>\n<!-- \/\/SEPARATOR BLOCK -->\n\n\n<h2 class=\"has-text-align-center\">Le voci di questo episodio <\/h2>\n\n\n    <!--TESTIMONIALS BLOCK-->\n    <section class=\"o-r-section o-r-section--huge \">\n        <div class=\"o-r-container\">\n            <div class=\"c-testimonials-block js-testimonial-block\">\n                <!--graphics-->\n                <div class=\"c-testimonials-block__graphics\">\n                    <!--inner-->\n                    <div class=\"c-testimonials-block__graphics-inner\">\n                        <!--background-->\n\t\t\t\t\t\t<svg viewBox=\"0 0 490 441\" 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0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg><\/figure>\n\t\t\n\t\t            <div class=\"c-testimonials-block__person-photo\" style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/01\/28172600\/1641209363261-scaled.jpg)\"><\/div>\n\t\t    <\/div>\n    <!--end main holder-->\n<\/div>\t\t\t\t\t\t\t\t                            <\/div>\n                        <\/div>\n                        <!--end graphics slider-->\n                    <\/div>\n                    <!--end inner-->\n                <\/div>\n                <!--end graphics-->\n                <!--content-->\n                <div class=\"c-testimonials-block__content\">\n                    <!--content slider-->\n                    <div class=\"swiper-container js-testimonial-block-content-slider\">\n                        <div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__content-slide\">\n\t<div class=\"c-testimonials-block__icon\">\n\t\t<svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg>\t<\/div>\n\n\t        <h4 class=\"c-testimonials-block__quote u-r-a1 u-r-fw-400\">\n            Francesca Graziano        <\/h4>\n\t\n\t        <p class=\"c-testimonials-block__author u-r-b0 u-r-fw-700\">\n            Ricercatrice dell\u2019Osservatorio Omnichannel Customer Experience, Politecnico di Milano        <\/p>\n\t\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__content-slide\">\n\t<div class=\"c-testimonials-block__icon\">\n\t\t<svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg>\t<\/div>\n\n\t        <h4 class=\"c-testimonials-block__quote u-r-a1 u-r-fw-400\">\n            Diego Lapegna        <\/h4>\n\t\n\t        <p class=\"c-testimonials-block__author u-r-b0 u-r-fw-700\">\n            Marketing Manager Italia, Infobip        <\/p>\n\t\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__content-slide\">\n\t<div class=\"c-testimonials-block__icon\">\n\t\t<svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg>\t<\/div>\n\n\t        <h4 class=\"c-testimonials-block__quote u-r-a1 u-r-fw-400\">\n            Igor Principe        <\/h4>\n\t\n\t        <p class=\"c-testimonials-block__author u-r-b0 u-r-fw-700\">\n            Responsabile editoriale, Radio IT        <\/p>\n\t\n<\/div>\t\t\t\t\t\t\t                        <\/div>\n                    <\/div>\n                    <!--end content slider-->\n                    <!--slider pagination-->\n                    <div class=\"c-slider-pagination js-testimonial-block-slider-pagination\"><\/div>\n                    <!--end slider pagination-->\n                <\/div>\n                <!--end content-->\n            <\/div>\n        <\/div>\n    <\/section>\n    <!--end TESTIMONIALS BLOCK-->\n\t\n\n<!-- FLOW CTA -->\n<div class=\"o-flow-cta-wrapper o-section--flow-cta o-section__bg--dark\">\n    <div class=\"c-editor-block c-editor-block--flow-cta \">\n        <div class=\"c-flow-cta\">\n            <div class=\"c-flow-cta__top\">\n                <div class=\"u-a2 u-bold\">\n                                    <\/div>\n                            <\/div>\n            <div class=\"c-flow-cta__bottom\">\n                 <a href=\"https:\/\/www2.infobip.com\/it\/il-podcast-infobip\" class=\"c-button c-button--primary\" target=\"_blank\" >\n                            <span>Ascolta gli altri episodi<\/span>\n                        <\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- \/\/FLOW CTA -->\n","protected":false},"excerpt":{"rendered":"<p>PODCAST &#8211; &#8220;Clienti felici per aziende di successo&#8221;<\/p>\n","protected":false},"author":73,"featured_media":155919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[833],"tags":[834],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EPISODIO 4 - Il futuro della comunicazione tra azienda e cliente<\/title>\n<meta name=\"description\" content=\"Nel quarto episodio del podcast di Infobip tracciamo il futuro della comunicazione tra aziende e clienti\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.infobip.com\/it\/blog\/episodio-4-il-futuro-della-comunicazione\" \/>\n<meta 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