{"id":152165,"date":"2022-01-28T19:04:03","date_gmt":"2022-01-28T17:04:03","guid":{"rendered":"https:\/\/www2.infobip.com\/?p=152165"},"modified":"2022-02-14T14:38:42","modified_gmt":"2022-02-14T12:38:42","slug":"episodio-3-comunicazione-omnicanale-vodafone","status":"publish","type":"post","link":"https:\/\/www2.infobip.com\/it\/blog\/episodio-3-comunicazione-omnicanale-vodafone","title":{"rendered":"EPISODIO 3 &#8211; Tecnologia e comunicazione omnicanale: la vision di Vodafone"},"content":{"rendered":"<div class=\"c-editor-block c-editor-block--code\">\n    <div class=\"c-code\">\n        <div class=\"c-code__content\">\n            <div class=\"c-code__code\">\n                <pre>\n                    <code class=\"language-html\">\n<iframe loading=\"lazy\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6IWof0khKIJshWIYQUMmsV?utm_source=generator\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\"><\/iframe>                    <\/code>\n                <\/pre>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h3><strong>L\u2019esperienza di Vodafone nella comunicazione omnicanale<\/strong><\/h3>\n\n\n\n<p>Nell\u2019episodio precedente abbiamo esplorato la tecnologia dei chatbot per capire come vengono utilizzati, come l\u2019applicazione dell\u2019Intelligenza Artificiale tracci il loro percorso evolutivo e quanto, in ogni caso, continui a contare anche per essi il cosiddetto tocco umano. Tocco umano che \u00e8 indispensabile soprattutto in un momento come l\u2019attuale, in cui l\u2019emergenza sanitaria ha profondamente ridefinito le modalit\u00e0 di consumo e di relazione tra le persone. <\/p>\n\n\n\n<p>In questo quadro, un trend tecnologico in particolare&nbsp;merita un\u2019attenta riflessione: la comunicazione omnicanale.  Ne parliamo con Elena Innocenti di Vodafone Business, nel terzo episodio del podcast di Infobip. <\/p>\n\n\n\n<p>Buon ascolto!<\/p>\n\n\n<!-- SEPARATOR BLOCK -->\n<i class=\"c-editor-block c-editor-block--separator\"><i><\/i><\/i>\n<!-- \/\/SEPARATOR BLOCK -->\n\n\n<h2 class=\"has-text-align-center\">Le voci di questo episodio <\/h2>\n\n\n    <!--TESTIMONIALS BLOCK-->\n    <section class=\"o-r-section o-r-section--huge \">\n        <div class=\"o-r-container\">\n            <div class=\"c-testimonials-block js-testimonial-block\">\n                <!--graphics-->\n                <div class=\"c-testimonials-block__graphics\">\n                    <!--inner-->\n                    <div class=\"c-testimonials-block__graphics-inner\">\n                        <!--background-->\n\t\t\t\t\t\t<svg viewBox=\"0 0 490 441\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M425.123 45c0-4.808-4.101-12.02-10.465-18.385-6.364-6.364-13.576-10.465-18.385-10.465-4.808 0-12.02 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<!--content-->\n                <div class=\"c-testimonials-block__content\">\n                    <!--content slider-->\n                    <div class=\"swiper-container js-testimonial-block-content-slider\">\n                        <div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__content-slide\">\n\t<div class=\"c-testimonials-block__icon\">\n\t\t<svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg>\t<\/div>\n\n\t        <h4 class=\"c-testimonials-block__quote u-r-a1 u-r-fw-400\">\n            Elena Innocenti        <\/h4>\n\t\n\t        <p class=\"c-testimonials-block__author u-r-b0 u-r-fw-700\">\n            Marketing Manager Digital Solutions, Vodafone Business        <\/p>\n\t\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__content-slide\">\n\t<div class=\"c-testimonials-block__icon\">\n\t\t<svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg>\t<\/div>\n\n\t        <h4 class=\"c-testimonials-block__quote u-r-a1 u-r-fw-400\">\n            Diego Lapegna        <\/h4>\n\t\n\t        <p class=\"c-testimonials-block__author u-r-b0 u-r-fw-700\">\n            Marketing Manager Italia, Infobip        <\/p>\n\t\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__content-slide\">\n\t<div class=\"c-testimonials-block__icon\">\n\t\t<svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg>\t<\/div>\n\n\t        <h4 class=\"c-testimonials-block__quote u-r-a1 u-r-fw-400\">\n            Igor Principe        <\/h4>\n\t\n\t        <p class=\"c-testimonials-block__author u-r-b0 u-r-fw-700\">\n            Responsabile editoriale, Radio IT        <\/p>\n\t\n<\/div>\t\t\t\t\t\t\t                        <\/div>\n                    <\/div>\n                    <!--end content slider-->\n                    <!--slider pagination-->\n                    <div class=\"c-slider-pagination js-testimonial-block-slider-pagination\"><\/div>\n                    <!--end slider pagination-->\n                <\/div>\n                <!--end content-->\n            <\/div>\n        <\/div>\n    <\/section>\n    <!--end TESTIMONIALS BLOCK-->\n\t\n\n<!-- FLOW CTA -->\n<div class=\"o-flow-cta-wrapper o-section--flow-cta o-section__bg--dark\">\n    <div class=\"c-editor-block c-editor-block--flow-cta \">\n        <div class=\"c-flow-cta\">\n            <div class=\"c-flow-cta__top\">\n                <div class=\"u-a2 u-bold\">\n                                    <\/div>\n                            <\/div>\n            <div class=\"c-flow-cta__bottom\">\n                 <a href=\"https:\/\/www2.infobip.com\/it\/il-podcast-infobip\" class=\"c-button c-button--primary\" target=\"_blank\" >\n                            <span>Ascolta gli altri episodi<\/span>\n                        <\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- \/\/FLOW CTA -->\n","protected":false},"excerpt":{"rendered":"<p>PODCAST &#8211; &#8220;Clienti felici per aziende di successo&#8221;<\/p>\n","protected":false},"author":73,"featured_media":155919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[833],"tags":[834],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EP. 3 - Tecnologia e comunicazione omnicanale: la vision di Vodafone<\/title>\n<meta name=\"description\" content=\"Nel terzo episodio del podcast di Infobip parliamo con Vodafone Business di tecnologia e comunicazione omnicanale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.infobip.com\/it\/blog\/episodio-3-comunicazione-omnicanale-vodafone\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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