{"id":152028,"date":"2022-01-28T18:10:42","date_gmt":"2022-01-28T16:10:42","guid":{"rendered":"https:\/\/www2.infobip.com\/?p=152028"},"modified":"2022-02-14T14:36:32","modified_gmt":"2022-02-14T12:36:32","slug":"podcast-episodio-1","status":"publish","type":"post","link":"https:\/\/www2.infobip.com\/it\/blog\/podcast-episodio-1","title":{"rendered":"EPISODIO 1 &#8211; Customer Experience, perch\u00e8 oggi \u00e8 pi\u00f9 importante che mai?"},"content":{"rendered":"<div class=\"c-editor-block c-editor-block--code\">\n    <div class=\"c-code\">\n        <div class=\"c-code__content\">\n            <div class=\"c-code__code\">\n                <pre>\n                    <code class=\"language-html\">\n<iframe loading=\"lazy\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0EYtaItF6886mdAUCB2iDV?utm_source=generator\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\"><\/iframe>                    <\/code>\n                <\/pre>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h2>Customer experience, un mondo sempre pi\u00f9 fluido<\/h2>\n\n\n\n<p>In poco tempo, quasi senza che ce ne accorgessimo, i mercati sono cambiati, trainati dalle esigenze contingenti dei lockdown e dalle nuove aspettative dei clienti. La digitalizzazione era gi\u00e0 stata avviata in molti settori, ma si poneva ancora a macchia di leopardo sia nella cultura del consumatore che all\u2019interno delle aziende.<\/p>\n\n\n\n<p>Poi, come \u00e8 noto, \u00e8 arrivata la pandemia, che ha accelerato la stessa digitalizzazione in modo repentino, facendo fare a tutti noi un balzo di 5 se non 10 (la societ\u00e0 di consulenza McKinsey ha definito quel balzo \u201cun decennio in pochi giorni\u201d). Tutto \u00e8 quindi diventato molto pi\u00f9 fluido nel modo in cui aziende e consumatori si relazionano. Ma attenzione: in che modo \u00e8 diventato tutto pi\u00f9 fluido?<\/p>\n\n\n\n<p>Ne parliamo nel primo episodio del podcast di Infobip. Buon ascolto!<\/p>\n\n\n<!-- SEPARATOR BLOCK -->\n<i class=\"c-editor-block c-editor-block--separator\"><i><\/i><\/i>\n<!-- \/\/SEPARATOR BLOCK -->\n\n\n<h2 class=\"has-text-align-center\">Le voci di questo episodio <\/h2>\n\n\n    <!--TESTIMONIALS BLOCK-->\n    <section class=\"o-r-section o-r-section--huge \">\n        <div class=\"o-r-container\">\n            <div class=\"c-testimonials-block js-testimonial-block\">\n                <!--graphics-->\n                <div class=\"c-testimonials-block__graphics\">\n                    <!--inner-->\n                    <div class=\"c-testimonials-block__graphics-inner\">\n                        <!--background-->\n\t\t\t\t\t\t<svg viewBox=\"0 0 490 441\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M425.123 45c0-4.808-4.101-12.02-10.465-18.385-6.364-6.364-13.576-10.465-18.385-10.465-4.808 0-12.02 4.101-18.384 10.465-6.364 6.364-10.466 13.577-10.466 18.385 0 4.808 4.102 12.02 10.466 18.385 6.364 6.364 13.576 10.465 18.384 10.465 2.263 0 5.374-1.131 8.486-2.828 3.252-1.839 6.647-4.385 9.758-7.496 6.364-6.647 10.606-13.718 10.606-18.526z\"\n          fill=\"#F3F7FB\"\/>\n    <path d=\"M330.633 185.804c0-24.227-20.664-60.566-52.729-92.63-32.064-32.066-68.404-52.73-92.631-52.73-24.226 0-60.566 20.664-92.63 52.73-32.065 32.064-52.729 68.403-52.729 92.63 0 24.227 20.664 60.566 52.728 92.631 32.065 32.065 68.405 52.728 92.631 52.728 11.401 0 27.077-5.7 42.753-14.25 16.389-9.264 33.49-22.089 49.166-37.765 32.064-33.49 53.441-69.117 53.441-93.344z\"\n          fill=\"#FEFAF1\"\/>\n    <path d=\"M467.471 337c0-13.5-11.515-33.751-29.383-51.619-17.868-17.868-38.119-29.383-51.619-29.383-13.501 0-33.751 11.515-51.619 29.383-17.868 17.868-29.383 38.119-29.383 51.619s11.515 33.751 29.383 51.619c17.868 17.868 38.118 29.383 51.619 29.383 6.353 0 15.088-3.177 23.824-7.942 9.132-5.161 18.662-12.309 27.397-21.044 17.869-18.662 29.781-38.516 29.781-52.016z\"\n          fill=\"#F3F7FB\"\/>\n    <path opacity=\".3\"\n          d=\"M140.084 133.743c0-10.264-8.755-25.66-22.34-39.244-13.584-13.585-28.98-22.34-39.244-22.34S52.84 80.914 39.256 94.5c-13.585 13.584-22.34 28.98-22.34 39.244s8.755 25.66 22.34 39.244c13.584 13.585 28.98 22.339 39.244 22.339 4.83 0 11.471-2.415 18.113-6.037 6.943-3.925 14.188-9.358 20.83-16 13.584-14.188 22.641-29.282 22.641-39.546zM444.052 92.376c0-6.195-5.284-15.488-13.484-23.688s-17.493-13.484-23.688-13.484-15.488 5.284-23.688 13.484-13.484 17.493-13.484 23.688 5.284 15.489 13.484 23.688c8.2 8.2 17.493 13.484 23.688 13.484 2.915 0 6.924-1.458 10.933-3.644 4.191-2.369 8.564-5.649 12.573-9.658 8.199-8.564 13.666-17.674 13.666-23.87z\"\n          stroke=\"#284DA0\" stroke-width=\".5\"\/>\n<\/svg>                        <!--end background-->\n                        <!--graphics slider-->\n                        <div class=\"swiper-container js-testimonial-block-graphics-slider\">\n                            <div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__graphics-slide\">\n    <!--main holder-->\n    <div class=\"c-testimonials-block__graphics-holder\" style=\"background-color: \">\n\t\t            <figure><svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg><\/figure>\n\t\t\n\t\t            <div class=\"c-testimonials-block__person-photo\" style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/01\/28180635\/passfoto-copia-scaled.jpg)\"><\/div>\n\t\t    <\/div>\n    <!--end main holder-->\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__graphics-slide\">\n    <!--main holder-->\n    <div class=\"c-testimonials-block__graphics-holder\" style=\"background-color: \">\n\t\t            <figure><svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg><\/figure>\n\t\t\n\t\t            <div class=\"c-testimonials-block__person-photo\" style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/01\/28172600\/1641209363261-scaled.jpg)\"><\/div>\n\t\t    <\/div>\n    <!--end main holder-->\n<\/div>\t\t\t\t\t\t\t\t                            <\/div>\n                        <\/div>\n                        <!--end graphics slider-->\n                    <\/div>\n                    <!--end inner-->\n                <\/div>\n                <!--end graphics-->\n                <!--content-->\n                <div class=\"c-testimonials-block__content\">\n                    <!--content slider-->\n                    <div class=\"swiper-container js-testimonial-block-content-slider\">\n                        <div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__content-slide\">\n\t<div class=\"c-testimonials-block__icon\">\n\t\t<svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg>\t<\/div>\n\n\t        <h4 class=\"c-testimonials-block__quote u-r-a1 u-r-fw-400\">\n            Diego Lapegna        <\/h4>\n\t\n\t        <p class=\"c-testimonials-block__author u-r-b0 u-r-fw-700\">\n            Marketing Manager Italia, Infobip        <\/p>\n\t\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"swiper-slide c-testimonials-block__content-slide\">\n\t<div class=\"c-testimonials-block__icon\">\n\t\t<svg class=\"u-r-icon u-r-icon--quote\" viewBox=\"0 0 40 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.223 29.005c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75zm22.2 0c-1.5 1.5-3.416 2.25-5.75 2.25-2.466 0-4.45-.9-5.95-2.7-1.5-1.8-2.25-4.2-2.25-7.2 0-4.2 1.117-8.117 3.35-11.75 2.234-3.634 5.384-6.717 9.45-9.25l3.9 5c-3.933 3.2-6.366 6.7-7.3 10.5 2 .2 3.634.983 4.9 2.35 1.267 1.366 1.9 3.05 1.9 5.05 0 2.333-.75 4.25-2.25 5.75z\"\/>\n<\/svg>\t<\/div>\n\n\t        <h4 class=\"c-testimonials-block__quote u-r-a1 u-r-fw-400\">\n            Igor Principe        <\/h4>\n\t\n\t        <p class=\"c-testimonials-block__author u-r-b0 u-r-fw-700\">\n            Responsabile editoriale, Radio IT        <\/p>\n\t\n<\/div>\t\t\t\t\t\t\t                        <\/div>\n                    <\/div>\n                    <!--end content slider-->\n                    <!--slider pagination-->\n                    <div class=\"c-slider-pagination js-testimonial-block-slider-pagination\"><\/div>\n                    <!--end slider pagination-->\n                <\/div>\n                <!--end content-->\n            <\/div>\n        <\/div>\n    <\/section>\n    <!--end TESTIMONIALS BLOCK-->\n\t\n\n<!-- FLOW CTA -->\n<div class=\"o-flow-cta-wrapper o-section--flow-cta o-section__bg--dark\">\n    <div class=\"c-editor-block c-editor-block--flow-cta \">\n        <div class=\"c-flow-cta\">\n            <div class=\"c-flow-cta__top\">\n                <div class=\"u-a2 u-bold\">\n                                    <\/div>\n                            <\/div>\n            <div class=\"c-flow-cta__bottom\">\n                 <a href=\"https:\/\/www2.infobip.com\/it\/il-podcast-infobip\" class=\"c-button c-button--primary\" target=\"_blank\" >\n                            <span>Ascolta gli altri episodi<\/span>\n                        <\/a>            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- \/\/FLOW CTA -->\n","protected":false},"excerpt":{"rendered":"<p>PODCAST &#8211; &#8220;Clienti felici per aziende di successo&#8221;<\/p>\n","protected":false},"author":73,"featured_media":155919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[833],"tags":[835,834],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EP.1 - Customer Experience, perch\u00e8 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