{"id":90558,"date":"2021-07-16T12:24:57","date_gmt":"2021-07-16T10:24:57","guid":{"rendered":"https:\/\/www2.infobip.com\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api"},"modified":"2021-08-06T13:59:24","modified_gmt":"2021-08-06T11:59:24","slug":"difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api","status":"publish","type":"faq","link":"https:\/\/www2.infobip.com\/fr\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api","title":{"rendered":"Quelle est la diff\u00e9rence entre l’application WhatsApp Business et l’API WhatsApp Business ?"},"content":{"rendered":"\n

L’API WhatsApp Business est diff\u00e9rente de l’application mobile WhatsApp Business que vous pouvez t\u00e9l\u00e9charger gratuitement. Pour savoir laquelle est la plus appropri\u00e9e \u00e0 votre entreprise, vous pouvez consulter les principales diff\u00e9rences mentionn\u00e9es ci-dessous.<\/p>\n\n\n\n

WhatsApp Business API est une solution pour les grandes et moyennes entreprises qui leur permet de communiquer avec leurs clients \u00e0 grande \u00e9chelle.\u202f\u202fElle peut \u00eatre utilis\u00e9e tout au long du parcours client, de l’inscription \u00e0 la v\u00e9rification jusqu’\u00e0 l’envoi de notifications et de rappels, et enfin pour le service client dans les deux sens.\u202fCela doit \u00eatre conforme \u00e0 la politique commerciale et les conditions g\u00e9n\u00e9rales de WhatsApp.\u202fLorsque vous souhaitez int\u00e9grer l’API WhatsApp Business en tant que solution de messagerie et de service client, il est important de le faire via un fournisseur de solution WhatsApp Business officiel et autoris\u00e9 tel qu’Infobip.<\/p>\n\n\n\n

L’application WhatsApp Business est une application mobile t\u00e9l\u00e9chargeable gratuitement, adapt\u00e9e aux propri\u00e9taires de petites entreprises, et qui leur permet de communiquer avec leurs clients via WhatsApp pour le compte de l’entreprise. Contrairement \u00e0 l’API WhatsApp Business, son niveau d’\u00e9volutivit\u00e9 est limit\u00e9 et seulement 5\u00a0employ\u00e9s au maximum peuvent g\u00e9rer le compte via un t\u00e9l\u00e9phone.\u202fL’application fournit un service client limit\u00e9 dont l’objectif est de permettre aux entreprises de montrer leurs produits et services, et de r\u00e9pondre aux messages des clients.\u202f<\/p>\n","protected":false},"template":"","faq-category":[680],"acf":[],"yoast_head":"\nQuelle est la diff\u00e9rence entre l'application WhatsApp Business et l'API WhatsApp Business ? - Infobip<\/title>\n<meta name=\"description\" content=\"Find a quick answer on Quelle est la diff\u00e9rence entre l'application WhatsApp Business et l'API WhatsApp Business ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.infobip.com\/fr\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est la diff\u00e9rence entre l'application WhatsApp Business et l'API WhatsApp Business ? - Infobip\" \/>\n<meta property=\"og:description\" content=\"Find a quick answer on Quelle est la diff\u00e9rence entre l'application WhatsApp Business et l'API WhatsApp Business ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.infobip.com\/fr\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api\" \/>\n<meta property=\"og:site_name\" content=\"Infobip\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T11:59:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.infobip.com\/fr\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quelle est la diff\u00e9rence entre l'application WhatsApp Business et l'API WhatsApp Business ? - Infobip","description":"Find a quick answer on Quelle est la diff\u00e9rence entre l'application WhatsApp Business et l'API WhatsApp Business ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www2.infobip.com\/fr\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api","og_locale":"fr_FR","og_type":"article","og_title":"Quelle est la diff\u00e9rence entre l'application WhatsApp Business et l'API WhatsApp Business ? - Infobip","og_description":"Find a quick answer on Quelle est la diff\u00e9rence entre l'application WhatsApp Business et l'API WhatsApp Business ?","og_url":"https:\/\/www2.infobip.com\/fr\/faq\/difference-between-using-the-whatsapp-business-app-and-whatsapp-business-api","og_site_name":"Infobip","article_modified_time":"2021-08-06T11:59:24+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.infobip.com\/fr"},{"@type":"ListItem","position":2,"name":""}]}]}},"_links":{"self":[{"href":"https:\/\/www2.infobip.com\/fr\/wp-json\/wp\/v2\/faq\/90558\/"}],"collection":[{"href":"https:\/\/www2.infobip.com\/fr\/wp-json\/wp\/v2\/faq\/"}],"about":[{"href":"https:\/\/www2.infobip.com\/fr\/wp-json\/wp\/v2\/types\/faq\/"}],"wp:attachment":[{"href":"https:\/\/www2.infobip.com\/fr\/wp-json\/wp\/v2\/media\/?parent=90558"}],"wp:term":[{"taxonomy":"faq-category","embeddable":true,"href":"https:\/\/www2.infobip.com\/fr\/wp-json\/wp\/v2\/faq-category\/?post=90558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}