{"id":334718,"date":"2022-11-11T15:47:41","date_gmt":"2022-11-11T13:47:41","guid":{"rendered":"https:\/\/www2.infobip.com\/?post_type=downloads&#038;p=334718"},"modified":"2022-11-11T15:47:43","modified_gmt":"2022-11-11T13:47:43","slug":"la-revolution-du-secteur-du-commerce-de-detail-en-afrique","status":"publish","type":"downloads","link":"https:\/\/www2.infobip.com\/fr\/telechargements\/la-revolution-du-secteur-du-commerce-de-detail-en-afrique","title":{"rendered":"La r\u00e9volution du secteur du commerce de d\u00e9tail en Afrique"},"content":{"rendered":"\n<section class=\"o-r-section o-r-section--big o-r-section--light-blue\">\n    <div class=\"o-r-container\">\n        <div class=\"c-survey-results c-survey-results--up-to-3-tiled\">\n            <header class=\"c-survey-results__header u-r-text-center\">\n                <h2 class=\"c-survey-results__title u-r-a3 u-r-fw-900\">Le commerce de d\u00e9tail africain : les chiffres parlent d&#8217;eux-m\u00eames<\/h2>\n                <p class=\"c-survey-results__subtitle u-r-b0\"><\/p>\n            <\/header>\n\n            <div class=\"c-survey-results__content\">\n\t\t\t\t\t\t\t\t                    <div class=\"c-survey-results__stats\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- CIRC CHART -->\n<div class=\"c-circ-chart__wrapper\">\n    <div class=\"c-circ-chart js-circ-chart\" data-chart-value=\"53\">\n        <svg viewBox=\"0 0 40 40\">\n            <path class=\"c-circ-chart__background\"\n                d=\"M20 4\n                    a 15.9155 15.9155 0 0 1 0 31.831\n                    a 15.9155 15.9155 0 0 1 0 -31.831\"\n                \/>\n            <path class=\"c-circ-chart__progress js-circ-progress\"\n                stroke-dasharray=\"0, 100\"\n                stroke-linecap=\"round\"\n                d=\"M20 4\n                    a 15.9155 15.9155 0 0 1 0 31.831\n                    a 15.9155 15.9155 0 0 1 0 -31.831\"\n                \/>\n        <\/svg>\n    <\/div>\n    <div class=\"c-circ-chart__info\">\n        <div class=\"c-circ-chart__label u-r-a3 u-r-fw-900\"><span class=\"js-circ-value\">0<\/span>%<\/div>\n        <div class=\"c-circ-chart__description u-r-b2\">\n            % des Africains ayant un revenu, sont \u00e2g\u00e9s entre 16 et 34 ans        <\/div>\n    <\/div>\n<\/div>\n<!-- end CIRC CHART -->\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- CIRC CHART -->\n<div class=\"c-circ-chart__wrapper\">\n    <div class=\"c-circ-chart js-circ-chart\" data-chart-value=\"80\">\n        <svg viewBox=\"0 0 40 40\">\n            <path class=\"c-circ-chart__background\"\n                d=\"M20 4\n                    a 15.9155 15.9155 0 0 1 0 31.831\n                    a 15.9155 15.9155 0 0 1 0 -31.831\"\n                \/>\n            <path class=\"c-circ-chart__progress js-circ-progress\"\n                stroke-dasharray=\"0, 100\"\n                stroke-linecap=\"round\"\n                d=\"M20 4\n                    a 15.9155 15.9155 0 0 1 0 31.831\n                    a 15.9155 15.9155 0 0 1 0 -31.831\"\n                \/>\n        <\/svg>\n    <\/div>\n    <div class=\"c-circ-chart__info\">\n        <div class=\"c-circ-chart__label u-r-a3 u-r-fw-900\"><span class=\"js-circ-value\">0<\/span>%<\/div>\n        <div class=\"c-circ-chart__description u-r-b2\">\n            % du total des biens de consommation des m\u00e9nages est distribu\u00e9 dans le secteur informel        <\/div>\n    <\/div>\n<\/div>\n<!-- end CIRC CHART -->\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- CIRC CHART -->\n<div class=\"c-circ-chart__wrapper\">\n    <div class=\"c-circ-chart js-circ-chart\" data-chart-value=\"78\">\n        <svg viewBox=\"0 0 40 40\">\n            <path class=\"c-circ-chart__background\"\n                d=\"M20 4\n                    a 15.9155 15.9155 0 0 1 0 31.831\n                    a 15.9155 15.9155 0 0 1 0 -31.831\"\n                \/>\n            <path class=\"c-circ-chart__progress js-circ-progress\"\n                stroke-dasharray=\"0, 100\"\n                stroke-linecap=\"round\"\n                d=\"M20 4\n                    a 15.9155 15.9155 0 0 1 0 31.831\n                    a 15.9155 15.9155 0 0 1 0 -31.831\"\n                \/>\n        <\/svg>\n    <\/div>\n    <div class=\"c-circ-chart__info\">\n        <div class=\"c-circ-chart__label u-r-a3 u-r-fw-900\"><span class=\"js-circ-value\">0<\/span>%<\/div>\n        <div class=\"c-circ-chart__description u-r-b2\">\n            % de croissance pr\u00e9vue des paiements sans contact entre 2020 et 2025        <\/div>\n    <\/div>\n<\/div>\n<!-- end CIRC CHART -->\t\t\t\t\t\t                    <\/div>\n\t\t\t\t            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\t<!--RELATED CONTENT-->\n\t<section class=\"o-r-section o-r-section--narrow o-r-section--big o-r-section--light-blue\">\n\t\t<div class=\"o-r-container\">\n\t\t\t<div class=\"c-related-content\">\n\t\t\t\t<!--header-->\n\t\t\t\t<div class=\"c-related-content__header u-r-text-center\">\n\t\t\t\t\t<h3 class=\"u-r-a3 u-r-fw-900\">\n\t\t\t\t\t\tD\u00e9couvrez comment nos solutions peuvent transformer votre business du commerce de d\u00e9tail\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<!--end header-->\n\t\t\t\t<!--content-->\n\t\t\t\t<div class=\"c-related-content__content\">\n\t\t\t\t\t\n<!--RELATED CARD-->\n<div class=\"c-related-card\">\n    <!--inner-->\n    <a href=\"https:\/\/www2.infobip.com\/fr\/blog\/3-strategies-qui-permettent-aux-marques-de-retail-dameliorer-leur-engagement-client\" class=\"c-related-card__inner c-r-link__parent\">\n        <!--image wrapper-->\n        <div class=\"c-related-card__image-wrapper\">\n            <div class=\"c-related-card__image\" style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2020\/08\/21094155\/0408_customer-engagement-new-normal_blog_header-1.png)\"><\/div>\n        <\/div>\n        <!--end image wrapper-->\n        <!--content-->\n        <div class=\"c-related-card__content\">\n            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1.23-2.462.308-1.107.493-2.4.493-3.753-.062-2.831-.677-5.293-1.723-6.339z\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n          d=\"M11.942 8.984l-3.13 3.13a.502.502 0 01-.388.172.502.502 0 01-.39-.172.502.502 0 01-.172-.39c0-.155.057-.285.173-.388l2.282-2.283H4.456a.532.532 0 01-.39-.164.532.532 0 01-.164-.389c0-.15.055-.28.165-.389.11-.11.239-.164.389-.164h5.86L8.036 5.665a.502.502 0 01-.173-.39c0-.155.057-.285.173-.388a.502.502 0 01.389-.173c.155 0 .285.057.389.173l3.129 3.13c.07.068.115.146.138.233a.464.464 0 010 .25.464.464 0 010 .25.515.515 0 01-.138.234z\"\n          fill=\"#fff\"\/>\n<\/svg>                <span>Discover more<\/span>\n            <\/span>\n                <!--end LINK-->\n            <\/div>\n            <!--end link-->\n        <\/div>\n        <!--end content-->\n    <\/a>\n    <!--end inner-->\n<\/div>\n<!--end RELATED CARD-->\n\n<!--RELATED CARD-->\n<div class=\"c-related-card\">\n    <!--inner-->\n    <a href=\"https:\/\/www2.infobip.com\/fr\/blog\/comment-les-reseaux-sociaux-peuvent-booster-votre-service-client\" class=\"c-related-card__inner c-r-link__parent\">\n        <!--image wrapper-->\n        <div class=\"c-related-card__image-wrapper\">\n            <div class=\"c-related-card__image\" style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/02\/25152627\/boost-omnichannel-customer-service-sm-hero-image.png)\"><\/div>\n        <\/div>\n        <!--end image wrapper-->\n        <!--content-->\n        <div class=\"c-related-card__content\">\n            <!--eyebrow-->\n            <p class=\"c-related-card__eyebrow u-r-b4 u-uppercase\">\n\t\t\t\tpost            <\/p>\n            <!--end eyebrow-->\n            <!--title-->\n            <h4 class=\"c-related-card__title u-r-a1 u-r-fw-900\">\n\t\t\t\tComment les r\u00e9seaux sociaux peuvent booster votre service client omnicanal            <\/h4>\n            <!--end title-->\n            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01.389-.173c.155 0 .285.057.389.173l3.129 3.13c.07.068.115.146.138.233a.464.464 0 010 .25.464.464 0 010 .25.515.515 0 01-.138.234z\"\n          fill=\"#fff\"\/>\n<\/svg>                <span>Discover more<\/span>\n            <\/span>\n                <!--end LINK-->\n            <\/div>\n            <!--end link-->\n        <\/div>\n        <!--end content-->\n    <\/a>\n    <!--end inner-->\n<\/div>\n<!--end RELATED CARD-->\n\n<!--RELATED CARD-->\n<div class=\"c-related-card\">\n    <!--inner-->\n    <a href=\"https:\/\/www2.infobip.com\/fr\/blog\/marketing-automation-pour-le-secteur-du-e-commerce-et-le-commerce-de-detail-votre-checklist\" class=\"c-related-card__inner c-r-link__parent\">\n        <!--image wrapper-->\n        <div class=\"c-related-card__image-wrapper\">\n            <div class=\"c-related-card__image\" style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2020\/09\/14143847\/0409_retail-ma-checklist_blog-header.png)\"><\/div>\n        <\/div>\n        <!--end image wrapper-->\n        <!--content-->\n        <div class=\"c-related-card__content\">\n            <!--eyebrow-->\n            <p class=\"c-related-card__eyebrow u-r-b4 u-uppercase\">\n\t\t\t\tpost            <\/p>\n            <!--end eyebrow-->\n            <!--title-->\n            <h4 class=\"c-related-card__title u-r-a1 u-r-fw-900\">\n\t\t\t\tMarketing automation pour le secteur du e-commerce et le commerce de d\u00e9tail : Votre checklist.            <\/h4>\n            <!--end title-->\n            <!--link-->\n            <div class=\"c-related-card__link\">\n                <!--LINK-->\n                <span href=\"#\" target=\"\" class=\"c-r-link u-r-b1 u-r-fw-700\">\n                <svg class=\"u-r-icon u-r-icon--arrow-squircle-right\" viewBox=\"0 0 16 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M14.277 2.223C13.23 1.177 10.769.5 8 .5c-2.77 0-5.23.677-6.277 1.723C.677 3.27 0 5.731 0 8.5c0 2.77.677 5.23 1.723 6.277C2.77 15.823 5.231 16.5 8 16.5c2.77 0 5.23-.677 6.277-1.723.492-.492.923-1.415 1.23-2.462.308-1.107.493-2.4.493-3.753-.062-2.831-.677-5.293-1.723-6.339z\"\/>\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n          d=\"M11.942 8.984l-3.13 3.13a.502.502 0 01-.388.172.502.502 0 01-.39-.172.502.502 0 01-.172-.39c0-.155.057-.285.173-.388l2.282-2.283H4.456a.532.532 0 01-.39-.164.532.532 0 01-.164-.389c0-.15.055-.28.165-.389.11-.11.239-.164.389-.164h5.86L8.036 5.665a.502.502 0 01-.173-.39c0-.155.057-.285.173-.388a.502.502 0 01.389-.173c.155 0 .285.057.389.173l3.129 3.13c.07.068.115.146.138.233a.464.464 0 010 .25.464.464 0 010 .25.515.515 0 01-.138.234z\"\n          fill=\"#fff\"\/>\n<\/svg>                <span>Discover more<\/span>\n            <\/span>\n                <!--end LINK-->\n            <\/div>\n            <!--end link-->\n        <\/div>\n        <!--end content-->\n    <\/a>\n    <!--end inner-->\n<\/div>\n<!--end RELATED 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