{"id":317667,"date":"2022-11-21T21:50:36","date_gmt":"2022-11-21T19:50:36","guid":{"rendered":"https:\/\/www2.infobip.com\/?post_type=products-subpages&#038;p=317667"},"modified":"2022-11-22T18:12:07","modified_gmt":"2022-11-22T16:12:07","slug":"funcionalidades","status":"publish","type":"products-subpages","link":"https:\/\/www2.infobip.com\/es\/whatsapp-business\/funcionalidades","title":{"rendered":"Funcionalidades"},"content":{"rendered":"<!--FEATURES LIST-->\n<section class=\"o-r-section o-r-section--narrow\">\n    <div class=\"o-r-container\">\n        <div class=\"c-features-list\">\n\t\t\t                <!--content-->\n                <div class=\"c-features-list__content c-features-list__content--odd\">\n\t\t\t\t\t<!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/03\/14195621\/WhatsApp_icon_001.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\">REMITENTE VERIFICADO Y PERFIL DE NEGOCIO <\/span><br>S\u00e9 reconocible<\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\tObt\u00e9n tu nombre de remitente verificado y agrega tu logo para que as\u00ed los clientes reconozcan tu marca. Usa la secci\u00f3n de Perfil Empresarial para preentarte y para dar a conocer tus servicios.            <\/p>\n            <!--end description-->\n\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/03\/14195627\/WhatsApp_icon_002.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\">PUNTOS DE ENTRADA <\/span><br>Gu\u00eda a los clientes para que se comuniquen contigo<\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\tUsa botones o c\u00f3digos QR en diferentes puntos de entrada, como en tu sitio web o aplicaci\u00f3n, o crea anuncios de click to WhatsApp para impulsar el engagement.            <\/p>\n            <!--end description-->\n\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/03\/14195631\/WhatsApp_icon_003.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\">PLANTILLAS DE MENSAJES ENRIQUECIDOS <\/span><br>Experiencias conversacionales simplificadas<\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\tUtiliza plantillas para asegurarte de que tus mensajes est\u00e9n personalizados y unificados. El\u00e9valos mediante numerosas opciones de rich media y aseg\u00farate de que se destaquen.            <\/p>\n            <!--end description-->\n\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/03\/14195636\/WhatsApp_icon_004.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\">TODOS LOS TIPOS DE RICH MEDIA <\/span><br>Comunica m\u00e1s con menos<\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\tEnriquece tus comunicaci\u00f3n con im\u00e1genes, videos, archivos, ubicaci\u00f3n compartida, contactos, enlaces web, archivos de audio y botones para mantener la atenci\u00f3n de los clientes.            <\/p>\n            <!--end description-->\n\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/12\/22131459\/WhatsApp_icon_005_List_Messages.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\">LISTAS DE DIFUSI\u00d3N <\/span><br>Listas predefinidas para una toma de decisiones \u00e1gil.<\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\tAyuda a tus clientes a decidir los pasos que desean seguir. Utiliza listas de difusi\u00f3n para presentarles m\u00faltiples&nbsp;opciones al reservar citas, seleccionar tiendas o ubicaciones cercanas y m\u00e1s.            <\/p>\n            <!--end description-->\n\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/12\/22131505\/WhatsApp_icon_006_Reply_Buttons.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\"> BOTONES DE RESPUESTA <\/span><br>Incrementa tus conversiones mediante respuestas predefinidas<\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\tAyuda a los clientes a elegir entre hasta tres opciones de respuesta personalizada al interactuar con un chatbot o un agente en vivo.            <\/p>\n            <!--end description-->\n\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/03\/22090225\/Chat_Apps.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\"> MENSAJES DE PRODUCTOS <\/span><br>Pedidos efectuados por chat<\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\t\u00a1Aumenta tus ventas con mensajes de productos! Da a conocer tu oferta a manera de cat\u00e1logo, ayudando as\u00ed a los clientes a realizar pedidos de forma r\u00e1pida y sencilla. No se necesitan plantillas.            <\/p>\n            <!--end description-->\n\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/12\/22131511\/WhatsApp_icon_007_Sickers.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\"> STICKERS <\/span><br>A\u00f1ade dinamismo a tus mensajes <\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\t\u00bfNecesitas hallar una forma adicional de aumentar el engagement de tus clientes? Crea tus propios stickers y haz que la comunicaci\u00f3n sea m\u00e1s din\u00e1mica y personal.            <\/p>\n            <!--end description-->\n\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/03\/14195651\/WhatsApp_icon_007.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\">AN\u00c1LISIS E INFORMES EN TIEMPO REAL <\/span><br>Obt\u00e9n los hallazgos adecuados para tomar decisiones inteligentes<\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\tConoce cu\u00e1ndo tus mensajes son vistos, recibidos y entregados. Obt\u00e9n informes de agentes de atenci\u00f3n al cliente para realizar un seguimiento juicioso a su rendimiento en busca de mejoras. Analiza los resultados usando Dashboards.            <\/p>\n            <!--end description-->\n\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/03\/14195640\/WhatsApp_icon_005.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\">ANSWERS DE INFOBIP <\/span><br>Gestiona m\u00e1s mediante chatbots automatizados<\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\tDise\u00f1a un chatbot capaz de responder preguntas frecuentes, directamente desde WhatsApp, y con la opci\u00f3n de realizar transferencias a agentes humanos sin perder el contexto o el historial de las conversaciones.            <\/p>\n            <!--end description-->\n\t\t\t                <!--link-->\n                <div class=\"c-feature-card__link\">\n                <a href=\"https:\/\/infobip.com\/es\/answers\" class=\"c-r-link u-r-b1 u-r-fw-700\" target=\"_blank\">\n                                    <svg class=\"u-icon | u-icon--arrow-squircle-right-small\">\n                                        <use xlink:href=\"https:\/\/www2.infobip.com\/wp-content\/themes\/infobip\/static\/icons\/symbol-defs.svg#u-icon--arrow-squircle-right-small\"><\/use>\n                                    <\/svg>\n                                    <span>Echa un vistazo a Answers<\/span>\n                                <\/a>                <\/div>\n                <!--end link-->\n\t\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD--><!--FEATURE CARD-->\n<div class=\"c-feature-card\">\n    <!--inner-->\n\n    <div class=\"c-feature-card__inner c-r-link__parent\">\n\t\t            <!--icon wrapper-->\n            <div class=\"c-feature-card__icon-wrapper\">\n                <i class=\"c-feature-card__icon\"\n                   style=\"background-image: url(https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2021\/03\/14195646\/WhatsApp_icon_006.svg)\"><\/i>\n            <\/div>\n            <!--end icon wrapper-->\n\t\t\t\n        <!--content wrapper-->\n        <div class=\"c-feature-card__content-wrapper\">\n            <!--title-->\n            <h3 class=\"c-feature-card__title u-r-a1 u-r-fw-900\">\n                <span><span style=\"color: #26cad3;font-size: 16px\">CONVERSATIONS DE INFOBIP <\/span><br>Mant\u00e9n todas las conversaciones en un mismo lugar <\/span>\n\t\t\t\t\n            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-feature-card__description u-r-b0\">\n\t\t\t\tGestiona todos tus mensajes de WhatsApp desde un espacio de trabajo unificado donde tu equipo puede acceder al historial de conversaciones, perfiles de clientes, plantillas de mensajes y m\u00e1s para brindar soporte personalizado.             <\/p>\n            <!--end description-->\n\t\t\t                <!--link-->\n                <div class=\"c-feature-card__link\">\n                <a href=\"https:\/\/infobip.com\/es\/conversations\" class=\"c-r-link u-r-b1 u-r-fw-700\" target=\"_blank\">\n                                    <svg class=\"u-icon | u-icon--arrow-squircle-right-small\">\n                                        <use xlink:href=\"https:\/\/www2.infobip.com\/wp-content\/themes\/infobip\/static\/icons\/symbol-defs.svg#u-icon--arrow-squircle-right-small\"><\/use>\n                                    <\/svg>\n                                    <span>Echa un vistazo a Conversations<\/span>\n                                <\/a>                <\/div>\n                <!--end link-->\n\t\t\t\t\n        <\/div>\n        <!--end content wrapper-->\n    <\/div>\n    <!--end inner-->\n<\/div>\n<!--end FEATURE CARD-->                <\/div>\n                <!--end content-->\n\t\t\t\t\n\n        <\/div>\n    <\/div>\n<\/section>\n<!--end FEATURES LIST-->\n\n<!--PRE FOOTER CTA-->\n<section class=\"o-r-section o-r-section--big o-r-section--gradient-blue\">\n    <div class=\"o-r-container\">\n        <div class=\"c-pre-footer-cta u-text-center\">\n            <!--title-->\n            <h3 class=\"c-pre-footer-cta__title u-r-a2 u-r-fw-900\">\n\t\t\t\tComienza a utilizar la API de WhatsApp Business hoy mismo            <\/h3>\n            <!--end title-->\n            <!--description-->\n            <p class=\"c-pre-footer-cta__description u-r-a1\">\n\t\t\t\tcon Infobip como tu proveedor oficial            <\/p>\n            <!--end description-->\n            <!--buttons-->\n            <div class=\"c-overview-header-row__buttons\">\n\t\t\t\t<a href=\"\/contact?channel=pr-whatsapp\" class=\"c-r-button u-r-b2 u-r-fw-700\" target=\"_blank\">\n                            Contacta a un experto\n                        <\/a><a href=\"\/customer?product=61610\" class=\"c-r-button c-r-button--black u-r-b2 u-r-fw-700\" target=\"_self\">\n                            Casos de \u00c9xito\n                        <\/a>\t\t\t\t\t\t\n            <\/div>\n            <!--end buttons-->\n        <\/div>\n    <\/div>\n<\/section>\n<!--end PRE FOOTER CTA-->","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funcionalidades de la API de WhatsApp Business<\/title>\n<meta name=\"description\" content=\"Conecta f\u00e1cilmente con tus clientes a trav\u00e9s de su aplicaci\u00f3n de chat favorita mediante el uso de tecnolog\u00eda en la nube y de la automatizaci\u00f3n. \u00a1Conoce m\u00e1s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.infobip.com\/es\/whatsapp-business\/funcionalidades\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funcionalidades de la API de WhatsApp Business\" \/>\n<meta property=\"og:description\" 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