{"id":105906,"date":"2021-02-24T10:25:34","date_gmt":"2021-02-24T08:25:34","guid":{"rendered":"https:\/\/www2.infobip.com\/customer\/bolt"},"modified":"2022-03-23T14:57:17","modified_gmt":"2022-03-23T12:57:17","slug":"bolt","status":"publish","type":"case-study","link":"https:\/\/www2.infobip.com\/de\/kundengeschichte\/bolt","title":{"rendered":"Bolt: Driver Conversion up 40% Thanks to New Registration Journey"},"content":{"rendered":"
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\n Challenge<\/span>\n <\/p>\n <\/div>\n<\/div>\n\n\n

Ride-hailing company Bolt aims to boost conversion through driver registration journey<\/h2>\n\n\n\n

Ride-hailing company Bolt<\/a> is making waves in the transportation industry. The billion-dollar, Estonia-based company gives people a fast, affordable way to move around cities in Europe, Africa, Western Asia, and Latin America.<\/p>\n\n\n\n

At the heart of its operations is a large and thriving community of more than 1.5 million registered drivers.<\/p>\n\n\n\n

Expanding this community of drivers is key to Bolt\u2019s ongoing success as the company continues to grow and scale.<\/p>\n\n\n\n

That\u2019s why the company was keen to optimize the driver registration process to further increase the conversion rate<\/strong> (i.e. the percentage of drivers who complete registration after starting the process).<\/p>\n\n\n\n

The existing registration process was a five-stage website form. Analytics showed that drivers who abandoned the process mostly did so when they reached the step where they’re asked to upload their identification and driver license documents.<\/p>\n\n\n\n

To try and re-engage these drivers, the team was using channels such as email and SMS, but this strategy was not providing high return on investment and involved a lot of manual effort from customer support agents.<\/p>\n\n\n\n

Bolt therefore wanted to use automation and an additional communication channel with wide market adoption to drive efficiencies and increase the percentage of drivers who complete registration.<\/p>\n\n\n\n

\"A
Bolt relied on web forms to register and onboard drivers<\/figcaption><\/figure><\/div>\n\n\n
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\n Solution<\/span>\n <\/p>\n <\/div>\n<\/div>\n\n\n

Customer engagement solution brings automation and efficiency to driver registration<\/h2>\n\n\n\n

To help Bolt improve the registration experience and hit its conversion targets, we developed an optimized driver registration process over WhatsApp<\/a>, powered by:<\/p>\n\n\n\n