{"id":168628,"date":"2022-04-13T13:22:45","date_gmt":"2022-04-13T11:22:45","guid":{"rendered":"https:\/\/www2.infobip.com\/?post_type=case-study&#038;p=168628"},"modified":"2022-04-25T13:05:20","modified_gmt":"2022-04-25T11:05:20","slug":"petpetgo","status":"publish","type":"case-study","link":"https:\/\/www2.infobip.com\/cn\/customer\/petpetgo","title":{"rendered":"\u6bdb\u5b69\u5e02\u96c6\uff1a\u5728FB\u5ee3\u544a\u6295\u5831\u7387\u4f4e\u9761\u7684\u6642\u4ee3\uff0c\u6703\u54e1\u6d88\u8cbb\u983b\u7387\u4e5f\u80fd\u500d\u6578\u589e\u9577"},"content":{"rendered":"<div id=\"challenge\" class=\"c-editor-block c-editor-block--case-study-phase js-scroll-to-section \">\n    <div class=\"o-section__heading\">\n        <p class=\"c-eyebrow c-eyebrow--primary\">\n            <span>Challenge<\/span>\n        <\/p>\n    <\/div>\n<\/div>\n\n\n<h2>\u6311\u6230<\/h2>\n\n\n\n<p>\u5982\u4eca\u8e8b\u5347\u70ba\u5168\u53f0\u5782\u76f4\u5bf5\u7269\u96fb\u5546\u754c\u6392\u540d\u7b2c\u4e00\u7684\u54c1\u724c<a href=\"https:\/\/petpetgo.com\/?ppgclid=59cesf6d0n&amp;gclid=Cj0KCQjwz7uRBhDRARIsAFqjulntSqsbUwTUUNqKlmF6CCG1HrfXTR-tj4AK-MDxJ90wlRB9hsg4MHMaApFMEALw_wcB\">\u6bdb\u5b69\u5e02\u96c6<\/a>\uff0c\u904e\u53bb\u4e5f\u66fe\u9762\u81e8\u8a31\u591a\u8003\u9a57\u8207\u6311\u6230\u3002\u6bdb\u5b69\u5e02\u96c6\u5275\u7acb\u521d\u671f\uff0c\u6295\u8cc7\u5927\u91cf\u7684\u8cc7\u6e90\u65bc\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u4e0a\uff0c\u7136\u800c\u8fd1\u5e7e\u5e74\uff0c\u4ed6\u5011\u6ce8\u610f\u5230\u5728Facebook\u5e73\u81fa\u6295\u653e\u5ee3\u544a\u7684\u5546\u5bb6\u6578\u91cf\u4e0d\u65b7\u589e\u52a0\uff0c\u5176\u52d5\u614b\u7248\u9762\u7684\u5448\u73fe\u65b9\u5f0f\u4e5f\u9020\u6210\u5546\u5bb6\u7684\u5e73\u5747\u66dd\u5149\u6709\u9650\uff0c\u52a0\u4e0a\u5ee3\u544a\u8cbb\u7528\u9023\u5e74\u4e0a\u6f32\uff0c\u4f7f\u5f97ROAS \uff08Return on ad spend\uff0c\u5373\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u5927\u5e45\u4e0b\u964d\u3002 \u518d\u8005\uff0c\u6bdb\u5b69\u5e02\u96c6\u539f\u5148\u50c5\u5927\u91cf\u767c\u9001\u8f03\u7121\u8ffd\u8e64\u6210\u6548\u7684\u7fa4\u767c\u5f0f\u4fc3\u92b7\u90f5\u4ef6\uff0c\u4f7f\u5f97\u958b\u4fe1\u7387\u8f03\u4f4e\u3002\u7d9c\u5408\u5ee3\u544a\u6210\u672c\u4e0a\u5347\u8207\u7f3a\u4e4f\u500b\u4eba\u5316\u5167\u5bb9\u9019\u5169\u5927\u56e0\u7d20\uff0c\u4f7f\u5f97\u71df\u6536\u5229\u6f64\u4e0d\u65b7\u88ab\u58d3\u7e2e\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u6539\u5584\u4e0a\u8ff0\u7684\u5169\u5927\u75db\u9ede\uff0c\u6bdb\u5b69\u5e02\u96c6\u6c7a\u5b9a\u5c0b\u6c42\u65b0\u65b9\u6cd5\u4e26\u8abf\u6574\u7b56\u7565\uff0c\u4ee5\u5206\u773e\u8207\u8cbc\u6a19\u6253\u9020\u500b\u4eba\u5316\u8a0a\u606f\uff0c\u5728\u5c0d\u7684\u6642\u9593\u767c\u9001\u500b\u4eba\u5316\u8a0a\u606f\u7d66\u7cbe\u6e96\u53d7\u773e\uff0c\u63d0\u5347\u8f49\u5316\u7387\u3002\u53e6\u5916\uff0c\u6bdb\u5b69\u5e02\u96c6\u4e5f\u59a5\u5584\u904b\u7528\u5bf5\u7269\u7522\u696d\u7684\u56de\u8cfc\u7279\u6027\uff0c\u904b\u7528\u81ea\u52d5\u5316\u884c\u92b7\uff08MA\uff0cMarketing Automation\uff09\u5de5\u5177\u8207\u9867\u5ba2\u6578\u64da\u5e73\u81fa\uff08CDP\uff0cCustomer Data Platform\uff09\uff0c\u591a\u65b9\u6574\u5408\u5404\u901a\u8a0a\u6e20\u9053\uff0c\u5982\u96fb\u5b50\u5831\uff08EDM\uff0cEmail Direct Marketing\uff09\u3001\u7c21\u8a0a\u6216\u5176\u4ed6\u901a\u8a0a\u65b9\u5f0f\uff0c\u6df1\u5165\u6703\u54e1\u7d93\u71df\uff0c\u77ad\u89e3360\u5ea6\u6703\u54e1\u6578\u64da\u8ecc\u8de1\uff0c\u5728\u63d0\u5347\u5ba2\u6236\u9ad4\u9a57\u7684\u540c\u6642\uff0c\u5927\u5927\u964d\u4f4e\u6210\u672c\u4e26\u8b93\u6536\u76ca\u7ffb\u500d\u6210\u9577\uff01<\/p>\n\n\n<div id=\"solution\" class=\"c-editor-block c-editor-block--case-study-phase js-scroll-to-section \">\n    <div class=\"o-section__heading\">\n        <p class=\"c-eyebrow c-eyebrow--primary\">\n            <span>Solution<\/span>\n        <\/p>\n    <\/div>\n<\/div>\n\n\n<h2>\u89e3\u6c7a\u65b9\u6848<\/h2>\n\n\n\n<p>\u70ba\u5354\u52a9\u6bdb\u5b69\u5e02\u96c6\u63d0\u9ad8\u300c\u6703\u54e1\u7d93\u71df\u300d\u7684\u6210\u6548\uff0cInfobip\u63d0\u4f9b\u4e86\u4e00\u7ad9\u5f0f\u7684\u89e3\u6c7a\u65b9\u6848 \u2014 \u5168\u901a\u9053\u9867\u5ba2\u4e92\u52d5\u5e73\u81fa Moments + People\uff1a<\/p>\n\n\n\n<ul><li><a href=\"http:\/\/www2.infobip.com\/moments\">Moments<\/a>: 360\u5ea6\u5168\u901a\u9053\u9867\u5ba2\u4e92\u52d5\u5e73\u81fa\uff0c\u53ef\u81ea\u5b9a\u7fa9\u884c\u92b7\u6d41\u7a0b\uff0c\u81ea\u52d5\u5316\u63a8\u64ad\u500b\u4eba\u5316\u8a0a\u606f\u3001\u8cbc\u6a19\u548c\u5206\u773e\u7ba1\u7406\uff0c\u8f15\u9b06\u6253\u9020\u5168\u901a\u8def\u5ba2\u6236\u6e9d\u901a\u65c5\u7a0b\u3002<\/li><li><a href=\"http:\/\/www2.infobip.com\/people\">People<\/a>: CDP\u9867\u5ba2\u6578\u64da\u5e73\u81fa\uff0c\u6709\u6548\u6536\u96c6\u5168\u901a\u8def\u9867\u5ba2\u4e92\u52d5\u6578\u64da\u8ecc\u8de1\uff0c\u5206\u6790\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u63d0\u5347\u9867\u5ba2\u4e92\u52d5\u9ad4\u9a57\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u6bdb\u5b69\u5e02\u96c6\u7684\u5be6\u969b\u4f7f\u7528\u60c5\u5883\uff1a<\/strong><\/p>\n\n\n\n<p>1. <strong>\u5c0d\u6703\u54e1\u8207\u5546\u54c1\u505a\u5927\u5340\u584a\u5206\u985e\uff0c\u9032\u800c\u5b9a\u7fa9\u500b\u4eba\u5316\u8a0a\u606f\u5167\u5bb9\u548c\u884c\u92b7\u6d41\u7a0b\u8a2d\u8a08<\/strong><\/p>\n\n\n\n<p>Infobip CDP \u5177\u6709\u5f48\u6027\u4e32\u63a5\u7684\u9748\u6d3b\u6027\uff0c\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u6253\u7834\u6703\u54e1\u6578\u64da\u6574\u5408\u7684\u56f0\u5883\u3002\u6bdb\u5b69\u5e02\u96c6\u9996\u5148\u5c07\u73fe\u6709\u6703\u54e1\u548c\u5546\u54c1\u7684\u5c6c\u6027\u505a\u5206\u985e\uff1a<\/p>\n\n\n\n<p>\u70ba\u4e86\u66f4\u52a0\u4e86\u89e3\u6d88\u8cbb\u8005\u6a23\u8c8c\uff0c\u56e0\u6b64\u8a18\u9304\u6703\u54e1\u7684\u8cfc\u8cb7\u5546\u54c1\u985e\u5225\uff0c\u5305\u542b\u98fc\u6599\u985e\u578b\u3001\u5bf5\u7269\u7528\u54c1\u7684\u54c1\u9805\uff0c\u751a\u81f3\u9ad8\u7aef\u6216\u5e73\u50f9\u5546\u54c1\u7b49\u8cc7\u8a0a\u3002<\/p>\n\n\n\n<p>\u6709\u4e86\u5404\u500b\u5206\u985e\u65cf\u7fa4\u7684\u6a23\u8c8c\uff0c\u6bdb\u5b69\u5e02\u96c6\u6df1\u5165\u904b\u7528\u5168\u901a\u9053\u9867\u5ba2\u6236\u52d5\u5e73\u53f0Moments \u8a2d\u8a08\u51fa\u591a\u6a23\u8c8c\u7684\u884c\u92b7\u5167\u5bb9\uff0c\u63a8\u9001\u7cbe\u6e96\u7684\u500b\u4eba\u5316\u8a0a\u606f\uff0c\u50cf\u662f\uff1a<\/p>\n\n\n\n<ul><li>\u901a\u77e5\u578b\uff1a\u5982\u610f\u898b\u8abf\u67e5\uff0c\u8a02\u8cfc\u60c5\u6cc1\uff0c \u7269\u6d41\u8cc7\u8a0a<\/li><li>\u77e5\u8b58\u6559\u80b2\u578b\uff1a\u5546\u54c1\u7d44\u88dd\u6559\u5b78\u3001\u9935\u990a\u5e38\u8b58\u3001\u5bf5\u7269\u76f8\u95dc\u77e5\u8b58<\/li><li>\u4fc3\u92b7\u578b\uff1a\u6d3b\u52d5\u671f\u9593\u5546\u54c1\u4fc3\u92b7\u3001\u7279\u5b9a\u54c1\u724c\u6d3b\u52d5\u8cc7\u8a0a\u3001\u96fb\u5b50\u512a\u60e0\u5238<\/li><\/ul>\n\n\n\n<p>\u85c9\u7531Infobip\u6613\u64cd\u4f5c\u53c8\u6559\u5b78\u5b8c\u6574\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u6bdb\u5b69\u5e02\u96c6\u80fd\u5c0d\u6703\u54e1\u5c6c\u6027\u8207\u4ea4\u6613\u985e\u578b\u4f5c\u5206\u985e\u4ee5\u63cf\u7e6a\u66f4\u7cbe\u6e96\u7684\u5ba2\u6236\u756b\u50cf\uff08\u4f8b\u5982\uff1a\u8cfc\u8cb7\u9031\u671f\u3001\u7522\u54c1\u504f\u597d\uff09\uff0c\u4e26\u4ee5\u81ea\u52d5\u5316\u884c\u92b7\u5de5\u5177\u5c0d\u6bcf\u4e00\u4f4d\u9867\u5ba2\u63a8\u64ad\u91cf\u8eab\u5b9a\u88fd\u7684\u884c\u92b7\u5167\u5bb9\uff0c\u63d0\u5347\u5ba2\u55ae\u50f9\u3002<\/p>\n\n\n\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u56e0\u8003\u91cf\u67d0\u4e9b\u9867\u5ba2\u4e5f\u8a31\u662f\u65b0\u624b\u6bdb\u5b69\u7236\u6bcd\u6216\u9996\u6b21\u4f7f\u7528\u8a72\u7522\u54c1\uff0c\u82e5\u6709\u9867\u5ba2\u8cfc\u8cb7\u5bf5\u7269\u98fc\u6599\uff0c\u4e00\u5468\u5167\u6bdb\u5b69\u5e02\u96c6\u6703\u5411\u8a72\u8cfc\u8cb7\u8005\u4ee5\u96fb\u5b50\u90f5\u4ef6\u5bc4\u767c\u5bf5\u7269\u98fc\u6599\u76f8\u95dc\u77e5\u8b58\uff0c\u5305\u542b\u4efd\u91cf\u8a55\u4f30\u3001\u5bf5\u7269\u5728\u4e0d\u540c\u968e\u6bb5\u9700\u8981\u7684\u71df\u990a\u6210\u5206\uff0c\u96a8\u4fe1\u9084\u6703\u8cbc\u5fc3\u5730\u9644\u4e0a\u76f8\u95dc\u5f71\u7247\u9023\u7d50\u4f9b\u98fc\u8005\u505a\u53c3\u8003\u3002 \u82e5\u4ee5\u5de5\u5177\u6d41\u7a0b\u7684\u5c64\u9762\u4f86\u770b\uff0c\u5247\u662fPeople \u5148\u5c07\u9019\u7b46\u4ea4\u6613\u8cc7\u6599\u5206\u985e\u6574\u7406\uff0c\u4e26\u6309\u7167Moments\u5167\u8a2d\u5b9a\u7684\u6d41\u7a0b\u5411\u9867\u5ba2\u4ee5\u96fb\u5b50\u90f5\u4ef6\u4f5c\u5167\u5bb9\u767c\u9001\uff0c\u518d\u53e6\u5916\u4ee5\u7c21\u8a0a\u6216\u5176\u4ed6\u901a\u8a0a\u8edf\u9ad4\u63d0\u9192\u9867\u5ba2\u958b\u555f\u4fe1\u4ef6\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u9019\u6a23\u7684\u65b9\u5f0f\uff0c \u52a0\u5f37\u6703\u54e1\u5c0d\u65bc\u300c\u6bdb\u5b69\u5e02\u96c6\u80fd\u63d0\u4f9b\u5168\u65b9\u4f4d\u4e14\u8cbc\u5fc3\u670d\u52d9\u300d\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u63d0\u5347\u6703\u54e1\u5c0d\u54c1\u724c\u5728\u60c5\u611f\u9762\u7684\u5347\u7d1a\uff0c\u9032\u4e00\u6b65\u63d0\u9ad8\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u548c\u56de\u8cfc\u7387\u3002<\/p>\n\n\n\n<p>2. <strong>\u6709\u6548\u5229\u7528\u5404\u7a2e\u901a\u8a0a\u7ba1\u9053\u7684\u7368\u7279\u512a\u52e2\uff0c\u8c50\u5bcc\u8cc7\u8a0a\u5f62\u5f0f\u53ca\u5167\u5bb9<\/strong><\/p>\n\n\n\n<p>\u5982\u4eca\u8cc7\u8a0a\u5927\u7206\u70b8\uff0c\u4e14\u5404\u7a2e\u901a\u8a0a\u6e20\u9053\u9069\u5408\u627f\u8f09\u7684\u5167\u5bb9\u8207\u53d7\u773e\u63a5\u53d7\u5ea6\u4e0d\u76e1\u76f8\u540c\uff0c\u82e5\u80fd\u914d\u5408\u6d88\u8cbb\u8005\u504f\u597d\u7684\u901a\u8a0a\u65b9\u5f0f\u8207\u5167\u5bb9\u5f62\u5f0f\uff08\u5982\u77ed\u5f71\u97f3\uff09\u505a\u6e9d\u901a\uff0c\u66f4\u80fd\u63d0\u5347\u8a0a\u606f\u50b3\u9054\u7684\u6548\u679c\u3002\u4f8b\u5982\uff0c\u7531\u65bc\u96fb\u5b50\u90f5\u4ef6\u80fd\u627f\u8f09\u7bc7\u5e45\u8f03\u9577\u7684\u5167\u5bb9\uff0c\u56e0\u6b64\u6bdb\u5b69\u5e02\u96c6\u4e3b\u8981\u4ee5\u90f5\u4ef6\u63a8\u9001\u66f4\u6709\u6df1\u5ea6\u4e14\u5177\u4e92\u52d5\u6027\u7684\u5167\u5bb9\u3002\u5176\u6b21\uff0c\u7c21\u8a0a\u672c\u8eab\u53ef\u5141\u8a31\u7684\u7bc7\u5e45\u6709\u9650\uff0c\u6545\u8f03\u9069\u5408\u7528\u65bc\u5373\u6642\u6027\u4e14\u7c21\u77ed\u7684\u8cc7\u8a0a\u3002\u70ba\u4e86\u7d50\u5408\u5169\u8005\u512a\u52e2\uff0c\u6bdb\u5b69\u5e02\u96c6\u9078\u64c7\u4e86 Infobip \u5168\u901a\u9053\u9867\u5ba2\u4e92\u52d5\u5e73\u81faMoments + People\uff0c\u900f\u904e\u55ae\u4e00\u5e73\u53f0\u6574\u5408\u6240\u6709\u901a\u8a0a\u6e20\u9053\uff0c\u4e0d\u50c5\u9054\u5230\u500b\u4eba\u5316\u5167\u5bb9\u3001\u7cbe\u6e96\u5316\u63a8\u9001\uff0c\u4e5f\u6210\u529f\u6539\u5584\u8a0a\u606f\u50b3\u9054\u6548\u679c\uff0c\u63d0\u5347\u4e86\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p>3. <strong>\u9069\u7576\u7684\u6642\u9593\u9593\u9694\u9032\u884c\u81f3\u5c11\u5169\u6b21\u7684\u500b\u4eba\u5316\u884c\u92b7\u6d3b\u52d5\u63a8\u64ad<\/strong><\/p>\n\n\n\n<p>\u5728\u6bcf\u4e00\u6a94\u4fc3\u92b7\u512a\u60e0\u6d3b\u52d5\u671f\u9593\uff0c\u6bdb\u5b69\u5e02\u96c6\u90fd\u6703\u5c07\u6703\u54e1\u540d\u55ae\u4ee5People\u505a\u66f4\u8a73\u7d30\u7684\u5206\u773e\u8207\u8cbc\u6a19\uff0c\u91dd\u5c0d\u6bcf\u4f4d\u9867\u5ba2\u7684RFM\u6a21\u578b\uff08Recency\uff0c\u6700\u8fd1\u4e00\u6b21\u6d88\u8cbb\u6642\u9593\uff1bFrequency\uff0c\u6d88\u8cbb\u983b\u6b21\uff1bMonetary\uff0c\u6d88\u8cbb\u91d1\u984d\uff09\u53ca\u6b77\u53f2\u6d88\u8cbb\u7d00\u9304\uff0c\u4ee5Moments\u900f\u904e\u96fb\u5b50\u4fe1\u7bb1\u9032\u884c\u7b2c\u4e00\u6ce2\u64cd\u4f5c\uff0c\u518d\u65bc\u7279\u5b9a\u6642\u9593\u9593\u9694\u5167\u4ee5\u5176\u4ed6\u901a\u8a0a\u6e20\u9053\u505a\u7b2c\u4e8c\u6ce2\u5167\u5bb9\u767c\u9001\uff0c\u85c9\u6b64\u5e6b\u52a9\u54c1\u724c\u8a0a\u606f\u6210\u529f\u50b3\u905e\u81f3\u6d88\u8cbb\u8005\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u9664\u767c\u653e\u96fb\u5b50\u512a\u60e0\u5238\uff0c\u4e5f\u4f9d\u7167\u6574\u7406\u597d\u7684\u6578\u64da\u8207\u8a2d\u5b9a\u7684\u6d41\u7a0b\u5411\u9867\u5ba2\u63a8\u64ad\u7279\u5b9a\u54c1\u724c\u6d3b\u52d5\u8cc7\u8a0a\uff0c\u6216\u63d0\u9192\u8cfc\u7269\u8eca\u5167\u7684\u672a\u7d50\u5546\u54c1\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"542\" height=\"490\" src=\"https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/13143602\/custom-sto-ch-1-1-542x490.png\" alt=\"\" class=\"wp-image-169981\" srcset=\"https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/13143602\/custom-sto-ch-1-1-542x490.png 542w, https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/13143602\/custom-sto-ch-1-1-398x360.png 398w, https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/13143602\/custom-sto-ch-1-1.png 720w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/figure><\/div>\n\n\n<div id=\"result\" class=\"c-editor-block c-editor-block--case-study-phase js-scroll-to-section \">\n    <div class=\"o-section__heading\">\n        <p class=\"c-eyebrow c-eyebrow--primary\">\n            <span>Result<\/span>\n        <\/p>\n    <\/div>\n<\/div>\n\n\n<h2>\u6548\u76ca<\/h2>\n\n\n\n<p>\u6839\u64da\u6bdb\u5b69\u5e02\u96c62021\u5e74\u7684\u6578\u64da\u986f\u793a\uff0c\u81ea\u5f9e\u4f7f\u7528\u4e86Infobip\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u76f8\u8f03\u65bc 2020\u5e74\uff0c\u6bdb\u5b69\u5e02\u96c6\u6703\u54e1\u7684LTV \uff08Life Time Value\uff0c\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff09\u3001\u56de\u6d41\u7387\u3001\u4e92\u52d5\u7387\u90fd\u5927\u5e45\u63d0\u5347\uff0c\u6703\u54e1\u56de\u8cfc\u7684\u983b\u6b21\u4e5f\u589e\u52a0\u8fd12\u500d\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6211\u5011\u7684\u670d\u52d9\u8b93\u6bdb\u5b69\u5e02\u96c6\u5c0d\u5ee3\u544a\u7684\u4f9d\u8cf4\u5ea6\u5927\u5e45\u964d\u4f4e\uff0c\u4e14\u5be6\u969b\u7372\u5229\u5f97\u5230\u9ad8\u5ea6\u6210\u9577\u3002\u6bdb\u5b69\u5e02\u96c6\u521d\u671f\u7684Facebook\u5ee3\u544a\u6210\u672c\u5360\u5176\u7e3d\u71df\u6536\u768450%\u81f360%\uff1b\u5982\u4eca\uff0c\u6709\u8457Infobip\u7684\u5354\u52a9\uff0c\u4e0d\u50c5\u8b93\u4ed6\u5011\u7684\u5ee3\u544a\u6295\u8cc7\u964d\u4f4e\u81f3\u7e3d\u71df\u6536\u7684\u7d0410%\uff0c\u4e14\u5229\u6f64\u4f86\u6e90\u4e3b\u8981\u4f86\u81ea\u300c\u6703\u54e1\u7d93\u71df\u300d\u3002<\/p>\n\n\n\n<p>\u85c9\u7531\u4ed6\u5011\u7684\u4f8b\u5b50\uff0c\u66f4\u52a0\u8b49\u5be6\u4e86\u900f\u904e\u5177\u591a\u6e20\u9053\u6574\u5408\u6027\u7684\u4e00\u7ad9\u5f0f\u5e73\u53f0\uff0c\u4e26\u7d50\u5408\u5f37\u800c\u6709\u529b\u7684MA\u5de5\u5177\u8207CDP\uff0c\u80fd\u5920\u5e6b\u54c1\u724c\u5be6\u73fe\u500b\u4eba\u5316\u8a0a\u606f\u8207\u7cbe\u6e96\u63a8\u64ad\uff0c\u66f4\u52a0\u8cbc\u8fd1\u9867\u5ba2\u9700\u6c42\u4e5f\u589e\u9032\u9867\u5ba2\u95dc\u4fc2\uff0c\u5728\u5ee3\u544a\u7d05\u5229\u964d\u4f4e\u7684\u60c5\u6cc1\u4e0b\uff0c\u900f\u904e\u5347\u7d1a\u6703\u54e1\u7d93\u71df\u80fd\u529b\u4ee5\u964d\u4f4e\u5c0d\u5ee3\u544a\u7684\u4f9d\u8cf4\uff0c\u6e1b\u4f4e\u6210\u672c\u4e26\u63d0\u9ad8\u7372\u5229\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img width=\"588\" height=\"490\" src=\"https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/13142707\/httpscdn-wwwinfobipcustomer-story-petpetgo-in-blog-graphic01-588x490png-1-588x490.png\" alt=\"\" class=\"wp-image-169966\" srcset=\"https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/13142707\/httpscdn-wwwinfobipcustomer-story-petpetgo-in-blog-graphic01-588x490png-1-588x490.png 588w, https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/13142707\/httpscdn-wwwinfobipcustomer-story-petpetgo-in-blog-graphic01-588x490png-1-432x360.png 432w, https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/13142707\/httpscdn-wwwinfobipcustomer-story-petpetgo-in-blog-graphic01-588x490png-1.png 720w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n<!-- TESTIMONIALS BLOCK -->\n<div class=\"c-editor-block c-editor-block--testimonial\">\n    <!-- TESTIMONIAL -->\n    <div class=\"c-testimonial\">\n        <header class=\"c-testimonial__left\">\n\t        \t\t        <div class=\"c-testimonial__avatar\">\n\t                <figure class=\"u-media-wrapper | u-media-wrapper--1-1\">\n\t                    <img src=\"https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/05154132\/cs-petpetgo-testimonial.png\" alt=\"\">\n\t                <\/figure>\n\t            <\/div>\n\t                  \n            <h5 class=\"c-testimonial__author | u-b0 | u-bold\">\n                Layra Liao            <\/h5>\n            <span class=\"c-testimonial__author-position | u-b2 | u-regular\">\n        \u6bdb\u5b69\u5e02\u96c6 \u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577    <\/span>\n        <\/header>\n        <article class=\"c-testimonial__right\">\n            <h4 class=\"u-a2 | u-regular | c-testimonial__quote\">\n                Infobip \u7684\u89e3\u6c7a\u65b9\u6848\u540c\u6642\u7d50\u5408\u4e86CDP\u8207\u81ea\u52d5\u5316\u884c\u92b7\u529f\u80fd\uff0c\u70ba\u73fe\u4eca\u5e02\u5834\u4e0a\u5c11\u6578\u5c07\u5169\u8005\u6574\u5408\u5728\u4e00\u8d77\u7684\u516c\u53f8\uff0c\u8b93\u4f01\u696d\u7d93\u71df\u4e0a\u6709\u6975\u4f73\u7684\u6574\u5408\u6548\u76ca\u3002 \u6b64\u5916\uff0cInfobip\u7684\u5de5\u5177\u975e\u5e38\u5bb9\u6613\u4e0a\u624b\u548c\u64cd\u4f5c\uff0c\u4e26\u6709\u5b8c\u6574\u7684\u6559\u5b78\u904e\u7a0b\uff0c\u5927\u5e45\u7e2e\u77ed\u4e86\u6211\u5011\u7684\u6478\u7d22\u671f\uff0c\u5be6\u73fe\u5feb\u901f\u5b78\u7fd2\uff0c\u5feb\u901f\u7522\u51fa\u3002\u76f8\u8f03\u65bc\u5176\u4ed6\u89e3\u6c7a\u65b9\u6848\u4f9b\u61c9\u5546\uff0c\u4f86\u81ea\u6b50\u6d32\u7684Infobip\u6709\u8f03\u9ad8\u7684\u8cc7\u6599\u5b89\u5168\u6027\uff0c\u66f4\u503c\u5f97\u6211\u5011\u4fe1\u8cf4\u3002 \u800c\u5c31\u8cc7\u8a0a\u8655\u7406\u6280\u8853\u5c64\u9762\u800c\u8a00\uff0cInfobip\u7684API\uff08Application Programming Interface\uff0c\u61c9\u7528\u7a0b\u5f0f\u4ecb\u9762\uff09\u5b8c\u6574\u5ea6\u9ad8\u3001\u63a5\u89f8\u9ede\u591a\u3001\u529f\u80fd\u9f4a\u5168\u3001\u4f7f\u7528\u7684\u5f48\u6027\u5ea6\u5f88\u9ad8\uff0c\u53ef\u4ee5\u89f8\u53ca\u5230\u5404\u500b\u7dad\u5ea6\u3001\u5c6c\u6027\u548c\u5ba2\u6236\u8cc7\u6599\u3002             <\/h4>\n            <p class=\"u-b0 | c-testimonial__text\">\n                            <\/p>\n        <\/article>\n    <\/div>\n    <!-- \/\/TESTIMONIAL -->\n<\/div>\n<!-- \/\/TESTIMONIALS BLOCK -->\n\n<div id=\"company-profile\" class=\"c-editor-block c-editor-block--profile\">\n    <div class=\"c-profile c-profile--company u-flex u-flex--align-y-top\">\n        <header class=\"c-profile__left\">\n            <div class=\"c-profile__logo\">\n                                    <figure class=\"u-media-wrapper u-media-wrapper--logo\">\n                        <img src=\"https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/05154118\/cs-petpetgo-logo.png\" alt=\"\">\n                    <\/figure>\n                               \n            <\/div>\n        <\/header>\n\n        <article class=\"c-profile__right\">\n            <span class=\"u-b3 u-regular u-uppercase\">\u516c\u53f8\u7c21\u4ecb<\/span>\n            <h4 class=\"u-a3 c-profile__name\">\u6bdb\u5b69\u5e02\u96c6<\/h4>\n            <p>\u6bdb\u5b69\u5e02\u96c6\u5275\u5efa\u65bc2016\u5e74\uff0c\u4ee5\u5bf5\u7269\u7528\u54c1\u7684\u5782\u76f4\u96fb\u5b50\u5546\u52d9\u8d77\u5bb6\u3002 \u6839\u64da\u5bf5\u7269\u4e3b\u4eba\u53ca\u5bf5\u7269\u7684\u4e0d\u540c\u60c5\u6cc1\uff0c\u63d0\u4f9b\u76f8\u61c9\u7684\u8aee\u8a62\u670d\u52d9\u53ca\u5546\u54c1\u63a8\u85a6\u65b9\u6848\uff0c\u4e26\u7aed\u76e1\u5168\u529b\u5730\u70ba\u6bdb\u5b69\u5011\u63d0\u4f9b\u6700\u597d\u7684\u7167\u9867\u3002 \u77ed\u77ed\u4e94\u5e74\u5167\uff0c\u6bdb\u5b69\u5e02\u96c6\u5df2\u6210\u70ba\u53f0\u7063\u898f\u6a21\u6700\u5927\u3001\u5782\u76f4\u5bf5\u7269\u96fb\u5546\u754c\u6392\u540d\u7b2c\u4e00\u7684\u54c1\u724c\uff0c\u4e0a\u5343\u500b\u54c1\u724c\u7522\u54c1\u5728\u5176\u5e73\u81fa\u4e0a\u9032\u884c\u92b7\u552e\uff0c\u4e26\u65bc2019\u5e74\uff0c\u52a0\u5165\u842c\u9054\u5bf5\u7269\u96c6\u5718\uff0c\u5be6\u73fe\u4e86\u7dda\u4e0a\u7dda\u4e0b\u7684\u54c1\u724c\u6574\u5408\u3002<\/p>\n        <\/article>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Find out how this e-commerce pet supplies store increased purchase frequency and reduced advertising spend with an omnichannel customer engagement solution.<\/p>\n","protected":false},"featured_media":167189,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Petpetgo: Doubled Purchase Frequency with Omnichannel Engagement<\/title>\n<meta name=\"description\" content=\"Find out how this e-commerce pet supplied store increased purchase frequency and reduced advertising spend with an omnichannel customer engagement solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.infobip.com\/cn\/customer\/petpetgo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petpetgo: Doubled Purchase Frequency with Omnichannel Engagement\" \/>\n<meta property=\"og:description\" content=\"Find out how this e-commerce pet supplied store increased purchase frequency and reduced advertising spend with an omnichannel customer engagement solution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.infobip.com\/cn\/customer\/petpetgo\" \/>\n<meta property=\"og:site_name\" content=\"Infobip\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-25T11:05:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/05154124\/cs-pepetgo-social-post.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn-www.infobip.com\/wp-content\/uploads\/2022\/04\/05154124\/cs-pepetgo-social-post.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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